Want To Get Clients? Be The Expert In Your Niche
There are many ways that you can position yourself as an expert. One way is to write a short report or eBook on a particular topic and give it away. Another is to have someone interview you on a particular topic. You can also quickly establish yourself as an expert by running and managing a blog, or ezine subscription or even a membership site. The fact is, in order to establish yourself as the expert in your niche, you must have a well rounded knowledge of that particular niche.
During the process of acquiring my required education, I began to seek out those people in my chosen profession revered for their skills and talents in the areas of embalming and reconstructive art. I found several who could and did teach me a lot, but I found two men standing far above the rest. These men were experts and, one of them I would call a guru of the art.
Easily Generate Income. Because your participants are experiencing the value offered on the call, they come away with a direct experience of your expert ‘s mastery. Information doesn’t sell, experiences do. You can earn anywhere from hundreds to thousands of dollars from a SINGLE write my custom paper Interview.
Just as on the news, «reporters» do not necessarily have to be experts in the story they are covering. The reporter gathers the facts, organizes them appropriately, and presents them to their viewers. It is possible to take this approach in your marketing as well. Collect and present the facts, and never take credit for ideas and content which is not yours.
So many marketers and website owners make the mistake of accepting a pre-written sample when they are interviewing a writer. This is a newbie mistake and will almost always cost you in time or money. To insure the writer you are hiring can fulfill your needs, you need to have them create a sample article, specific to your needs (keywords, products, services, etc) and yes, you will have to pay for it. Serious writers do not give their work away. Besides, it is much better to pay for one bad article than to wait for 10 bad articles to arrive. Even if you don’t like the article, you are out only a small amount of money. Test! Test! Test! Every potential article writer should provide you a custom sample. Ignore this at your own peril!
Also, for the atmosphere and to get discussion going, try to play with the themes in other ways too. Use pictures and music, dress yourself appropriately and so on.
Business these days is all about networking, and a freelance writer must act as a business owner would. To grow your career and income, you need to get your name out there. The best ways to do this include setting up a professional website for yourself as well as a few professional social profiles. Then get into discussions on these social sites and forums which are helpful and help people remember you when they need content. Do not skip this step if you plan to be a professional writer!
The real problem with the «instant expert» track is that you know that you are not an expert. That makes it very hard for you to convince other people that you are, unless you are a very good liar.
If you have a specific publisher in mind for your book, check their submission requirement for specific style manual specifications. Understanding the requirements while you are writing the book will save time later.
Ray Bradbury said that, in order to be a writer, you need to write 1,000 words per day – and you need to do that every single day for three years in a row. Drastic? Maybe, maybe not.
Expert Interviews are a fast track strategy that build authority, increase visibility and position your message powerfully and profitably, while serving your corner of the world.