Be The Expert – Dominate Your Local Or Niche Market
In Internet marketing, experts and gurus make the lion’s share of the money when it comes to products being purchased and coaching programs being sold. It’s the 80/20 rule in full effect. 80% of the money is being made by 20% of the people. So it’s natural for anyone to strive to be an expert in their industry or niche.
Once your name has appeared as the author of a sufficient number of useful, write my essay now articles, you’ll start getting invitations to speak. If they don’t come your way, start looking for them.
This is a website that allows you to give potential buyers an opportunity to read a sample of your book. I put these widgets on the buy page for each of my books. If a visitor clicks on the widget, they are shown a «The Story Behind the Book» blurb while the sample loads. This is an ideal spot to put a paraphrased differentiation statement. It will prime the reader for the sample. It should be a paraphrased version because the reader may have already read the primary statement on the website before clicking on the Bookbuzzr widget.
You may have a limited marketing budget and want to get the project done by hiring the cheapest writer s. More often than not you will spending several hours of your valuable time trying to make the writer understand your project needs or rectifying the mistakes of the writer. Hiring a professional with great writing skills and understanding of audience is expensive but you will thank yourself later for all the hours of saved time and stress.Remember if you pay peanuts you get monkeys.
A writer must be able to start with the end in mind. I know you’ve heard that phrase before (probably too often). But with a writer it’s definitely true. Writing a book needs you to be able to see the end product. To see what your book will be when you finish.
The start was the original idea; the inspiration that prompted the writing. Not all ideas are workable, that is to say, the original idea may be too weak to act as the backbone of the novel. But how can the writer be sure that his original idea has legs?
Connect it to real life. When you do this step and the next one, your book club becomes an intentional, strategic learning tool. Remember that the end it isn’t about the book, it is about what we can learn from the book. Make sure the conversation talks about how the principles, examples and ideas in the book connect to real life and work.
Your Course: Compile your new book around a course you have taught for years. You already love the subject matter. Take your existing lessons and even lesson plans and form them into a book. If you are a stronger speaker than writer, consider taping your lesson presentations and getting them transcribed. Then hire a ghostwriter to take the transcriptions and develop into a book. I encourage you to not just take the transcript and copy into book form. But charge the writer or yourself to write it into a book using conversational language.
How simple would building your business be if someone else was doing all the explaining for you? That’s exactly what your prospect is thinking. They are thinking I don’t have to know much because you or your sponsor is going to do all explaining for me. You can use an expert in several ways. You can have your expert do a presentation for your prospects in person. You can have your prospect talk to them via a 3 way call or at a weekly meeting if applicable.
Remember that experts never stop learning. Even after you are deemed an expert, you must stay on top of the latest news in your niche. Always learning is to always be moving onward and upward!
Good writers find work. In fact, good writers have an abundance of opportunities available to them. There is a demand for their services. The time has come for you to be the writer you were meant to be. Why not start now?